Free Resource · Interactive Dashboard
30-Day Business Growth Roadmap
30 days of behavioral psychology, strategy, and marketing frameworks. Click any card to dive into the full day.
Why People Buy
The Envelope Exercise
Why trust gap matters more than your product features
Set Up Your AI Strategy System
Build a thinking partner loaded with the best frameworks
The Three-Second Test
First impressions are decisions — 83% about design
The Four-Step Framework
Find → Trust → Understand → Buy. Where are you losing them?
Features Don't Sell — Benefits Do
WIIFM: The loop running in every customer's head
Social Proof Architecture
It's not a testimonials page — it's a system
The Buying Path Audit
Hick's Law: Every step costs you customers
Strategy Before Execution
You Are Not For Everyone
Defining your ideal customer with precision
Blue Oceans & Crowded Markets
Stop competing on price — find uncontested space
Your One-Line Pitch
Clarity over cleverness — benefit-first positioning
Your Core Message
The foundation every piece of copy draws from
Competitive Analysis
Know exactly what customers compare you against
Digital Presence Structure
Every page has one job — separation of concerns
Week 2 Review
Your strategy on one page — synthesis exercise
Get Visible & Build Trust
Get Found
Google Business Profile, social presence, or both
Social Presence
Bio, pinned post, and first content that converts
Copy That Converts
Headlines and hooks — the 80% rule
Problem → Agitation → Solution
The oldest copy formula still works everywhere
Visual Content
What makes people stop scrolling
Weekly Growth Habit
Systems over hustle — compound interest
Week 3 Review
Your presence audit — synthesis exercise
Build & Launch
Website Starting Point
Hosting, CMS, and your tech stack
Theme + Site Structure
Build the skeleton — structure before content
Homepage Build with AI
The most important page — using your copy
Inner Pages
About, Work, Contact — every page has one job
Forms, SEO, Performance
Invisible foundations that determine success
Mobile, Testing, Pre-Launch
70% of visitors see you on phone first
Go Live
Done is better than perfect — launch and iterate
Why People Come Back
Retention: 5-7× cheaper than acquisition
Self-Assessment
What you've built, what's next, the honest split