Week 4 Day 25 30 min
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About
Work
Contact

Inner Pages — About, Work, Contact

Principle: Every page has one job; separation of concerns Source: Making Websites Win (Blanks & Jesson); UX for Business (Marsh) — page purpose

Get CustomersBuild

Today's Task

  1. About Page. Use the structure:
  • Opening: Why your business exists (the problem you noticed)
  • Methodology/approach: How you work (if applicable)
  • Team: Names, roles, brief credibility signals
  • CTA: Same as homepage

Use Claude to generate each section's template code, then populate with your content.

  1. Work/Services Page. Structure:
  • What you offer, framed as outcomes (not a feature list)
  • Case studies or examples with results (if available)
  • A compact grid for additional projects/clients
  1. Contact Page. Keep it simple:
  • One clear headline: "Let's talk" or your preferred CTA language
  • A form (WS Form or Gravity Forms) with minimal fields: Name, Email, Phone (optional), "What can we help with?" (open text)
  • Don't ask for anything you don't need. Every extra field loses submissions.
  1. Use Claude to generate the form integration code and any custom styling for the contact form.

Output: About, Work, and Contact pages built and populated.