The Lesson
Yesterday you felt something. The envelope exercise showed you the trust gap — the distance between what your business offers and what your customers feel confident enough to buy.
Today, you set up the system that will help you close that gap: AI loaded with the best frameworks in behavioural psychology, copywriting, and business strategy.
Most people use AI like walking into a library, grabbing a random book, and concluding libraries don't help.
The difference is structure: AI with the right reference material becomes a strategist, not a chatbot.
Today's Task
Create two AI project folders
Claude (Projects) or ChatGPT (custom GPTs). Each serves a different phase.
Load them with reference material
Books, frameworks, and principles that inform how AI thinks.
Customise for your business
Add material specific to your industry and customer type.
Test the system
Run your first strategic query and refine from there.
Folder 1: Business Strategy
Positioning, competitive analysis, customer psychology, growth strategy. Answers: What should we do and why?
Folder 2: Copywriting & UX
Copy critique, website structure, conversion optimisation. Answers: How should we say it and build it?
The Compactum Workflow
AI Tools: Claude vs ChatGPT
- Strategy & diagnosis
- Copy critique & writing
- Long-context analysis
- Holistic thinking
- Code generation (Codex)
- Deep Research
- Quick executions
- Market analysis
- Folders & prompts
- Light copywriting
- Occasional queries
- Starting out
Customise for Your Business
The 5 Principles of Good Prompts
"You are a conversion expert who uses behavioral psychology."
Business type, customer, touchpoint — be specific.
Name the books or principles to use.
"First identify problems, then explain why."
"Give me a table with Original, Problem, Rewrite."
Output: Two AI project folders set up and loaded with reference material, customised for your business, and tested with one strategic query.