10 Students. 60 Days. Zero to Launch.
Client: Times of Design Institute | Services: Website + Meta Ads | Timeline: 2 Months
10
Students enrolled
60
Days to fill
67%
Batch filled
0→1
Digital presence
TDI built India's first Digital Automotive Design program — a 6-month offline course in Bengaluru with mentors from Mahindra, Honda, and Alfa Romeo. But they had zero digital presence, no ad history, and were targeting an ultra-niche audience (engineers wanting to become car designers) with a high-commitment offer. Only 15 seats per batch.
A conversion system, not a brochure.
We designed and developed timesofdesign.co.in before running a single ad. Every section follows an emotional-to-logical persuasion arc:
"Built Exclusively for Engineers." Resolves the #1 doubt: "Do I belong here without a design degree?"
Ferrari, Tata, Mahindra, Bentley logos below the fold. Instant credibility for an unknown brand.
Employability gap stats (59% unemployable) and EV growth data reframe the decision from "why enrol" to "why you can't wait."
Real names, real faces, real companies. Not "industry experts." Designers from Mahindra, Honda, Daimler, Alfa Romeo.
Testimonials from graduates at Hyundai, Renault, GM. Name + company + role for maximum believability.
"Only 15 seats per batch" paired with brochure-download lead capture. Real constraint, not a gimmick.
We sold the career transformation, not the syllabus.
Our research revealed TDI's prospects weren't shopping for courses. They wanted permission to switch careers. This insight shaped everything:
Ads mirrored the identity conflict: engineer by degree, designer by passion. TDI positioned as the resolution.
"You spent 4 years in engineering. But every time you see a car, you think about the design, not the engine."
Industry data made inaction expensive: EV hiring wave, new studios in India, 2 lakh jobs needed by 2030.
Mentor faces + brand logos in creatives. Alumni testimonial videos as mid-funnel retargeting.
Never sold "Autodesk Alias training." Sold what it unlocks: a career at Hyundai, Tata, Honda.
Top of funnel
Identity-driven video ads + industry stats
Ego Morphing
Mid funnel
Alumni testimonial retargeting
Social Proof
Bottom of funnel
Scarcity lead forms → brochure → phone
Loss Aversion
10 enrolled students for TDI's first-ever batch. From zero digital presence to 67% batch capacity in 60 days. Built entirely through a conversion-optimised website and Meta ads — no organic following, no referrals, no prior brand equity.
Need to fill a program, launch a product, or build a conversion system? We build websites and ad funnels grounded in behavioural psychology — not guesswork.